Overview: An artist offering evergreen online workshops came to me looking to scale her digital product sales using Meta ads. Her core offer was a $175 foundational art workshop, with an optional $100 upsell for a specialized art workshop.

The Strategy: We launched a Meta ads campaign targeting cold audiences using interest-based targeting and lookalike audiences built from her customer data. A small portion of budget was used for warm audience retargeting.

I provided full ad creative support, including:

• Writing all ad copy

• Designing static graphics and reels

• Directing client-shot B-roll

• Providing scripting guidance for a face-to-camera video ad

The goal was to drive cold traffic directly to her sales page with a compelling message, engaging visuals, and a clear upsell path.

The Results (Over 1 Month):

• Ad Spend: $1,000

• Cost per Purchase: $42.53

• 4.31x Return on Ad Spend (ROAS), including upsells

• Click-Through Rate (CTR) over 4% on cold traffic (4x industry average)

Why It Worked:

• Messaging that spoke to both the creative heart and the buying brain of her ideal audience

• A streamlined funnel that required no lead magnet, webinar, or warm-up sequence

• Data-led decisions, ongoing optimization, and content that converted

Interested in similar results? 👉 Apply to Work with Me to see if your product is a fit!